Speed-to-Lead
How fast you call back internet leads determines whether you close them. Research, benchmarks, and playbooks for sub-60-second response.
18 articles
Internet lead response hub
Use this hub to find where internet leads slow down, why close rate drops, and how to turn the same lead spend into more booked appointments.
Benchmark your response time
Start with response-time statistics, dealer indexes, and percentile benchmarks.
Fix the handoff gap
Use scripts, routing plays, after-hours coverage, and handoff workflows.
Protect appointment volume
Focus on the operational moments where leads sit, stall, or get marked handled.
Start with this
best-practices The fastest article to read first if you want the shape of the problem.
The 60-Second Standard: What Top Dealers Do
Top 10% of dealerships contact internet leads in under 60 seconds. How they do it, what it costs when you don't, and how to build the process.
Read the guide → Appointment volume Turn speed-to-lead into booked appointments.
See the appointment funnel → See the live demo and the 20 appointments in 30 days offer.
More Speed-to-Lead articles
17 more guides, benchmarks, scenarios, and tactical playbooks.