How much is slow response costing your dealership?

Plug in your numbers. See the math.

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Your Numbers

Monthly internet leads 150
Current avg response time 47 min

Industry average is 47 minutes

Average front gross $3,200
Current close rate 12%

Your Results

Your Current
--
deals / month
--
front gross / month
At 60-Second Response
--
deals / month
--
front gross / month
--
additional deals / month
--
additional gross / month
--
annual impact

Illustrative only. This calculator is an estimate, not a warranty or guarantee of performance or revenue. Actual results vary based on lead quality, staffing, response coverage, process execution, inventory, pricing, and local market conditions.

The math
Sources and methodology
  1. Velocify (2012) — Contact rates are 100x higher when leads are called within 5 minutes vs. 30 minutes. The speed-to-contact decay curve underpins our multiplier table. velocify.com
  2. Harvard Business Review (2011) — Firms that contacted leads within one hour were 7x more likely to qualify the lead. Those waiting more than 5 minutes saw a 10x drop in qualification odds. hbr.org
  3. InsideSales.com / MIT (2007) — Optimal response window is within 5 minutes. Odds of qualifying a lead drop 21x between 5 and 30 minutes.
  4. Ringlead internal benchmarks — 70% reachability rate for internet leads contacted within business hours, based on aggregate anonymized data across Canadian dealerships.
  5. Full 2026 Speed-to-Lead Statistics Breakdown

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